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International Demographics
International Demographics is a privately owned corporation based in Houston, Texas which collects listener data on radio audiences in the United States. It is a competitor to Arbitron but uses a different methodology in its data collection and tabulation. International Demographics clients include radio stations, television broadcasters, cable television operators, online/internet service providers, print publications and advertisers.〔(【引用サイトリンク】title=About Us ) 〕
The company's primary product, The Media Audit, is an audience survey available for 80+ markets covering the media preferences and buying habits of the areas covered. In October 2006, Arbitron filed a patent infringement lawsuit against International Demographics citing concerns with the company's electronic audience measurement technology.
==See also==
* Arbitron
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